How To Pitch (Your Ass Off) by Olivia Muenter

How To Pitch (Your Ass Off)

Every single thing you've ever wanted to know about pitching and then some.


One of the most frequent questions I get about my career — on Instagram, in real life, in consulting calls — is how exactly to send a pitch. And I get it.

Even after being an editor for years and regularly fielding pitches from freelancers myself, I was still pretty scared to send a cold pitch to an editor I didn't know when I first went freelance. Pitching can feel vulnerable and intimidating — and it can be really easy to put off, too. But if you're going to be a full-time freelance writer, you can't let the fear of rejection stop you from pitching. Because if there's one thing you have to know about having a successful freelancing career, it's this: You gotta pitch.

So this guide is everything you need to know about pitching — from formatting to scheduling to what to charge to how to keep track of it all

So... how is this different than Zero To Freelance: The Course?

If you're not ready to commit to an entire freelancing course yet (financially or otherwise), but are still curious about how to pitch stories to digital outlets and beyond, this guide is for you.

Other FAQs

Will this help someone with zero freelancing experience?

Yes. This guide is designed to give you all the information you need about how to pitch well, regardless of your experience level.

Would this be helpful for fields outside of freelance writing?

If part of your job involves pitching, then this guide could be helpful to you. Keep in mind, though, that it was specifically created for writers.

Is this guide included in Zero To Freelance: The Course?

Yes! And then some.

How To Pitch (Your Ass Off) is included as a section in Zero To Freelance: The Course. In Zero To Freelance, this section also includes extra content like videos of me walking through specific example pitches and more pitch templates.

What if I buy the pitching guide now, but want to purchase the course later?

If you purchase How To Pitch now, but want to purchase the full course later, you can do so at a discounted price. Simply email me at and I will send you a unique discount code.