One of the most frequent questions I get about my career — on Instagram, in real life, in consulting calls — is how exactly to send a pitch. And I get it.
Even after being an editor for years and regularly fielding pitches from freelancers myself, I was still pretty scared to send a cold pitch to an editor I didn't know when I first went freelance. Pitching can feel vulnerable and intimidating — and it can be really easy to put off, too. But if you're going to be a full-time freelance writer, you can't let the fear of rejection stop you from pitching. Because if there's one thing you have to know about having a successful freelancing career, it's this: You gotta pitch.
So this guide is everything you need to know about pitching — from formatting to scheduling to what to charge to how to keep track of it all.